Make It Mine!

During my tenure with Horizon, I had the exciting opportunity to contribute to the rebranding of Make It Mine!, an in-house crafts and activity brand specifically targeting the bilingual market in Canada with a focus on a gender-neutral, tween demographic.

The project began as a collaboration with a senior designer, working together to gather inspiration and generate initial concepts. Subsequent meetings with design managers, project managers, and company executives allowed us to narrow down the direction, conceptualize packaging, and develop three iterative themes that formed the foundation of a collection for market consideration.

In this campaign, my role involved conceptual design, working closely with product designers to address their requests and obtain translations. Effective communication with the design team and management ensured smooth collaboration, timely revisions, and necessary approvals throughout the development process.

The concept items we created gained positive attention and generated substantial interest, ultimately leading to their successful production and placement in stores. The rebranded Make It Mine! collection served as evidence of our ability to craft compelling designs that resonated with the target audience, resulting in commercial success and market penetration.